About EC APPS in Warsaw
EC APPS SPÓŁKA Z OGRANICZONĄ ODPOWIEDZIALNOŚCIĄ is an advertising company based in Warsaw. We plan campaigns, buy media and produce creative for clients selling in Poland and internationally. This page covers who we are, how we work, and who you would actually deal with.
The company
A registered Polish company, working in English
EC APPS SPÓŁKA Z OGRANICZONĄ ODPOWIEDZIALNOŚCIĄ is registered in Poland and operates from ul. Hoża 86, lok. 410, 00-682 Warszawa. The registered form is a spółka z ograniczoną odpowiedzialnością, the Polish limited liability company.
We work with Polish and international clients, and English is our working language for cross-border projects. Contracts, media plans and reports are written in English by default; Polish-language creative is produced in-house when a campaign runs in the local market.
The office is open Monday to Friday, 9:00 AM – 6:00 PM. Meetings are arranged in advance, and most working sessions run as calls with a shared document open, so decisions and numbers stay in one place.
Registered office
EC APPS SPÓŁKA Z OGRANICZONĄ ODPOWIEDZIALNOŚCIĄ
ul. Hoża 86, lok. 410
00-682 Warszawa, Poland
Where we sit in the market
A smaller company in a crowded market
Poland's advertising agency sector is large and fragmented. Analysis of the market counts over 41,000 businesses in the industry, mostly small firms alongside a few larger players. Warsaw concentrates much of the media and agency infrastructure, while Kraków and Wrocław host substantial regional agency communities.
Being a smaller company in a crowded market is not a disadvantage for the work we take on. It means the person who plans your campaign is the person who runs it. There is no account layer between the brief and the media plan, and no second team translating your goal into a buying sheet.
That structure limits how many projects we take at once, and we would rather say that than pretend otherwise. If a brief does not fit our capacity or our channel knowledge, we will say so and point you somewhere more suitable.
What that means for a brief
- The planner answers your email, not a queue.
- The buying sheet is written by the person who will read the results.
- Fewer projects at once, so a plan is not recycled from the last client.
- If the budget does not fit the channel, we say which one does.
How we work
Plans in writing, assumptions in the open
Every engagement starts with a written media plan, not a slide deck. The plan is the working document for the whole project, and it is kept up to date as results come in.
Reporting rule
We report against definitions agreed before launch. When platform data and analytics data disagree, we show both numbers rather than picking the better-looking one.
Who you work with
The people who plan also run the campaign
Projects are run by the people who plan them. There is no handover from a strategy team to a delivery team, which is common in larger agencies and often the point where intent gets lost. The brief you write reaches the buying sheet with its goal still attached.
For production, we either handle it directly or direct the client's studio. Photography, editing and Polish-language copy are coordinated by the same team that wrote the plan, so the creative and the media schedule do not drift apart during the campaign.
For legal and permit matters around outdoor sites, we coordinate with the client's representatives rather than acting as their legal advisor. We can tell you which approvals a format usually needs in a given Polish city, and who on your side should sign them.
Roles in a project
- Media planner — builds the plan and owns the numbers.
- Media buyer — runs the campaigns and adjusts bids.
- Creative coordinator — directs production and Polish copy.
- Reporting contact — the person who answers your questions about results.
What we are careful about
What we will not promise, and why
We do not promise sales figures, rankings or guaranteed placements, because the auction, the competitor's pricing and the season are outside anyone's control. A plan can set a budget, a channel mix and a measurement method; it cannot promise what a buyer will do next month.
We do not run campaigns without conversion tracking. Without it there is no honest way to tell a good month from a lucky one, and no basis for changing the plan mid-flight.
We do not take on a channel brief we believe will not work at the stated budget, and we will say which channel fits better. That has cost us projects, and it is still the right approach.
Before launch we agree
- What counts as a conversion, and where it is recorded.
- Which platform and analytics numbers get reported, and in what order.
- The review dates when the plan can be changed.
- What happens to the budget if a channel underdelivers.
Working with international clients
Entering the Polish market, or running several at once
For clients outside Poland, the practical questions are usually about language, local inventory and local rules. We handle Polish-language creative and media, explain the regulatory context where it affects planning, and report in English.
Where a client runs several European markets, we plan the shared structure once and localise what genuinely differs, which keeps expansion costs sensible. The shared part is usually the measurement setup, the reporting rhythm and the creative framework; the local part is inventory, language and approvals.
Cross-border projects start with a short call to agree what stays global and what is decided in Warsaw. After that, the working language is English, and any Polish-language material is delivered with an English summary.
Local know-how we bring
- Polish-language copy and creative adaptation.
- Which local channels carry real reach for a given audience.
- Where regulation touches planning, and what to prepare.
- Reporting written in English for your team.
Getting in touch
A short brief is the fastest route
The fastest route is a short brief by email: what you sell, where, your goal, your budget range and your deadline. We will reply with questions or with a first view on the channel mix. If the project is a fit, the next step is a call and a written plan.
Warsaw office
EC APPS SPÓŁKA Z OGRANICZONĄ ODPOWIEDZIALNOŚCIĄ
ul. Hoża 86, lok. 410
00-682 Warszawa, Poland